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Lessons in brand loyalty: The Drake Shop

Some of our most loyal customers have never set foot near a heavy haulage Drake Trailer, but they know every detail of some of our best-selling trailer designs due to the success of our premium quality 50:1 scale models, available around the world through The Drake Shop and a global network of distributors.

Launched in 2010, Drake Trailers Collectibles was a response to both the operators and owners of the life-size Drake Trailers who wanted die-cast models of their trailers as well as the worldwide community of serious die-cast replica collectors.

Die-cast models in high demand

Originally, Drake Collectibles focussed on replicas of Australian produced equipment, such as the Drake Swingwing Low Loader, Dolly and Kenworth T908 Prime Mover combination. Since then, the collection has seriously expanded. Last year, the best-selling museum quality replicas included:

  • the Kenworth Ice White T909
  • Membrey Truck and Crane Hire Grove 5130-2 Crane
  • Betts Bowers Kenworth C509 big

There are another seven on the list of bestsellers as well as an exciting range of other replicas that includes Caterpillar, CAT Military, Kenworth, Mack and ESCO equipment.

Good enough to wear

We take it as the ultimate compliment that our customers are proud to wear clothing that bears the Drake Trailers brand. Back in 1958, when the Perentie, Australia’s largest monitor lizard, was chosen as part of the Drake Trailers logo, we had no idea how perfectly it would encapsulate our brand across a complete range of apparel, accessories and barware. Much more than the traditional branded T-shirts and stubbie coolers,

The Drake brand extends across:

  • Hats – including five different cap designs and a children’s range
  • Luggage – from backpack to Samsonite trolley cabin bag
  • Accessories – including belt buckles, leather belts and thongs
  • Barware – our cooler collection and bar runners feature iconic photography of some of the best-selling combinations

New Models are arriving soon

The Drake Shop will soon be stocking a new collection of Ballast Boxes (manufactured by WSI Models). These new additions will fit the Kenworth models T908, T909, K200 and C5409 and are available to pre-order now.

The Drake Shop and Drake Trailers form part of the Drake Group, which provides the largest range of Australian-made heavy haulage transport trailers in the marketplace. If you’re after a superior quality trailer – in life-size or replica form, contact us today.

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